Director

MARK ROMANEK

No arguments here, this thing is pretty ridiculous. That being said, it was really fun to make, I learned a lot from about the CG process and it became a genuine piece of pop-culture. 

The spot garnered over 20 million views on YouTube, was #1 on Mashable's Global Ads Chart, the #16 Most Viewed commercial on YouTube, a Creativity-Online “Pick of the Day,” got parodied on Saturday Night Live and picked up a Silver Clio.