“KIA WELCOMES A NEW HAMSTER AND IT’S THE LITTLEST, WILDEST, CUTEST ONE YET”
Director
MATTHIJS VAN HEIJNINGEN
Kia chose to bring a new Soul into the world and this was no ordinary Soul. It was a Turbo Soul. So to announce its arrival, we conceived a newborn baby hamster that was so quick it was impossible to catch.
The spot ran in cinemas nationwide and was selected as Ad of the Day on both Adweek and Creativity.