Production

SOCIMEDIA

The Toyota Matrix ‘Sticks to the Road’ expandable banner was designed to demonstrate the All-Wheel Drive Matrix’s ability to handle the wildest road imaginable. Viewers were directed to use their cursor to create the craziest road across the webpage they were on - complete with bad weather at every turn, twist, and straightaway. The AWD Matrix would then follow this road with amazing wheel-gripping precision.

This project was featured at Cannes Lions, One Show, and a number of Canadian award shows.