“CHRISTINA HENDRICKS IS IMPOSSIBLE TO IGNORE.”
— AdWeek
High-end vehicles are typically associated with older gentlemen, but we were tired of that cliché. So, for the broadcast follow-up to 'The Luxury Experts' we cast another luxury expert, Kristina Hendricks. The spot launched right on the heels of the Presidential election. Kia received a number of letters from appreciative consumers applauding their efforts.
Director
JAKE SCOTT
“D&G TURN TO THE REAL LUXURY EXPERTS.”
— AdWeek
Director
JASON GOLDWATCH
Who drives more luxury cars than anyone? A duke? An earl? Kanye. Au contraire. It’s that hotel dude who parks guests’ cars. Valets drive every fancy car under the sun. So we leveraged their expertise to prove that Kia's suavest sedan, the Cadenza, is legit luxury.
The piece was selected as Ad of the Day on both Adweek and Creativity.