Remember when driving was fun? Well Nissan does.

With this film, they wanted to remind people that fun and excitement has always been a part of their DNA. And that the same brand that was gutsy enough to take on Porsche with the Z in the 70s is ready inject a little thrill into a stagnant industry, once again.

This is the New Nissan.

Another important element in launching “The New Nissan” was rethinking social. The main focus was to create a fresh design system for Instagram. We developed a new grid that kicked off with nine award-winning films featuring the new Nissan badge design. The films were then followed by a continuous series of carefully curated triptychs and films. This new aesthetic system helped give Nissan a more legitimate, sophisticated and thrilling presence on social.