This project was an exercise in grit and efficiency. We were asked by Kia’s new CMO to concept an introduction video that would play before his speech at the NY Auto Show. The show was a week away and he wanted a celebrity.

Luckily we found a celebrity / director in one, Neal Brennan. He jumped on board and we quickly workshopped the script, casted, scouted, then shot the following Saturday, which was St. Paddy’s Day. Mine and Neal’s Irish Grandfathers watched down from heaven in horror as we worked all day without a single Guiness.

Not the level of polish I typically like but it came together. I can’t help but be proud of it knowing the challenges we faced.