As an official sponsor of the NBA, Kia signed on Blake Griffin to introduce their new mid-size sedan, the Optima. Blake was known for his amazing skills on the court, but one of his finest talents was discovered on set: deadpan humor. In this campaign we let him tap into his inner-Daniel Day-Lewis and get method with it. In the campaign, he extolled the Optima's many virtues on a series of movie sets, and explained the unparalleled feeling of driving one.

The campaign picked up a Silver Clio and was featured on Creativity and Adweek.