A R I Y A x G O O G L E
“NISSAN WON THE INTERNET WITH A FOUR-HOUR AD.”
— Fast Company
“Range anxiety" is a real issue when it comes to people's faith in Electric Vehicles. To demonstrate the extended range of the all-new Nissan ARIYA EV, we went to the place where six-second ads are the norm and created a four-hour lofi ad – the approximate length of a single charge on the Nissan ARIYA EV. With lofi beats and stylized looping animations full of easter eggs, the Nissan Lofi ad seamlessly integrated the Nissan ARIYA EV into the popular Lofi Girl YouTube Channel and provided viewers with an unconventional product demo and relaxing vibes to ease their range anxieties.
If you have 4 hours to kill, here’s the full film.
Production Company
TITMOUSE ANIMATION STUDIOS
A R I Y A x T I K T O K
“AAARRRIIIYYYAAA.”
— Anna Faris
Director
Yours truly
“Range anxiety" is a real issue when it comes to people's faith in Electric Vehicles. To demonstrate the extended range of the all-new Nissan ARIYA EV, we went to the place where six-second ads are the norm and created a four-hour lofi ad – the approximate length of a single charge on the Nissan ARIYA EV. With lofi beats and stylized looping animations full of easter eggs, the Nissan Lofi ad seamlessly integrated the Nissan ARIYA EV into the popular Lofi Girl YouTube Channel and provided viewers with an unconventional product demo and relaxing vibes to ease their range anxieties.
If you have 4 hours to kill, here’s the full film.
A R I Y A 3 6 0
Director
Hanna Maria Heidrich
“Range anxiety" is a real issue when it comes to people's faith in Electric Vehicles. To demonstrate the extended range of the all-new Nissan ARIYA EV, we went to the place where six-second ads are the norm and created a four-hour lofi ad – the approximate length of a single charge on the Nissan ARIYA EV. With lofi beats and stylized looping animations full of easter eggs, the Nissan Lofi ad seamlessly integrated the Nissan ARIYA EV into the popular Lofi Girl YouTube Channel and provided viewers with an unconventional product demo and relaxing vibes to ease their range anxieties.
If you have 4 hours to kill, here’s the full film.
“IT’S ELECTRIC, WITH AN EDGE.”
— Jay Ellis (Top Gun)
K I C K S x K E N N Y M A S O N
“NEVER THOUGHT I’D HAVE A NISSAN COMMERCIAL ON REPEAT.”
— @altnap
The Nissan Kicks features Bose speakers in the headrests, so we leaned in to music culture. And the biggest thing in music and culture last summer was the Kendrick Lamar vs Drake beef. We decided to create our own diss track, calling out the best features as well as the competition. In one week the track racked up 26.9 M views across TikTok and IG, with very high engagement.
Director
ELIJAH CHAUVIN
“OUTKAST MASHED UP WITH CAROLE KING JUST CLICKED.”
— DJ Earworm
K I C K S x K E N N Y M A S O N
Directors
Dave Myers & Mia Barnes
This stunt was complimented by two broadcast films shot by music video Legend, Dave Myers and his former assistant Mia Barnes. One showcasing the Bose speakers, one the AWD. As well as audio, print, social, digital, partnerships and events.