“NEVER THOUGHT I’D HAVE A NISSAN COMMERCIAL ON REPEAT.”
— @altnap
The Nissan Kicks features Bose speakers in the headrests, so we leaned in to music culture. And the biggest thing in music and culture last summer was the Kendrick Lamar vs Drake beef. We decided to create our own diss track, calling out the best features as well as the competition. In one week the track racked up 26.9 M views across TikTok and IG, with very high engagement.
Director
ELIJAH CHAUVIN
“OUTKAST MASHED UP WITH CAROLE KING JUST CLICKED.”
— DJ Earworm
Directors
Dave Myers & Mia Barnes
This stunt was complimented by two broadcast films shot by music video Legend, Dave Myers and his former assistant Mia Barnes. One showcasing the Bose speakers, one the AWD. As well as audio, print, social, digital, partnerships and events.
