Media Co

Starcom / CBS Outdoor

How do you make a splash in the Canadian market with only one image of Drew Barrymore and a very modest media budget? You create a new media space – the subway exit turnstiles at Yonge & Bloor, the busiest subway station in Canada.

Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like the extremely long brush, and the crossbars were wrapped in black to demonstrate the resulting, extremely long lashes.

This campaign was featured at Cannes Lions and a number of Canadian award shows.